Story: Ale Griffo
How can Artificial Intelligence (AI) help with climate change and environmental issues? Taking a look at certain research data findings will help illustrate AI sustainability and social impact.
Many businesses and brands are working to lessen their carbon footprints.
Although it doesn’t help marketing companies to become more environmentally friendly, satisfying consumers’ demands and needs. As a result, mass consumption will increase, reducing natural resources and contributing to climate change problems.
People try to influence businesses’ environmental goals at the same time. By selecting to partner with brands and companies who are committed to sustainability, they ask them to produce more
eco-friendly goods and services.
According to data from Harvard Business School, 77% of consumers are interested in working with businesses that aim to improve the world’s sustainability.
On the other hand, 73% of investors oppose doing business with sustainable enterprises. Considering that they believe such initiatives will affect their choice of investments.
Aflac, an American insurance company, also carried out a study in 2019. According to the results of this study, 55% of American consumers think investors must work with businesses that support all social, political, and environmental issues.
Therefore, the study’s results indicate that sustainable businesses have a greater impact on investor and consumer interactions.
Companies that create energy, manufacturing, agriculture, transportation logistics, health care, and medical technology are some examples of businesses with these initiatives.
Furthermore, a global study reveals that 73% of consumers claim they are likely to say they will buy more eco-friendly products. Sometimes, when people consider adopting artificial intelligence as a tool to aid solve environmental concerns, they imagine it to be a huge force in the distant future.
However, a lot of large businesses today choose to include AI in their everyday activities.
They frequently employ various AI techniques. Cloud technology and the use of machine learning are two of them for enhancing their work.
Applications and systems using artificial intelligence (AI) also try to increase sales and consumer spending, which has certain unfavorable consequences.
The biggest e-commerce platform in the world, Amazon, for instance, has a relative carbon effect of 122.8 g of CO2 equivalents per dollar of gross product sales. Numerous tons of CO2 emissions are produced annually by Amazon alone.
AI can also have advantageous effects and outcomes when used properly.
On both the supply and demand sides, it will make considerable sustainability efforts.
Based on the four Ps of the marketing mix—product, pricing, location (distribution), and promotion (communication)—AI promises to make marketing more sustainable.
In the end, AI may have both advantages and disadvantages.
AI must be used appropriately if it is to help change how businesses operate to combat the consequences of climate change, maintain food and water security, preserve biodiversity, and improve human wellness.
According to a recent World Economic Forum study, using data and AI-powered digital solutions might reduce global greenhouse gas emissions by 4% by 2030.
